A group of 10 companies, including OpenAI, TikTok, Adobe, the BBC, and the dating app Bumble, have signed up to a new set of guidelines on how to build, create, and share AI-generated content responsibly. The recommendations call for both the builders of the technology, such as OpenAI, and creators and distributors of synthetic media, such as the BBC and TikTok, to be more transparent about what
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